![]() The height will vary depending on the amount of content in the newsletter. Meanwhile, around 20% chose 751-800px width and only 2% voted for 1024px, another 2% went for 751-850px and the final 2% was voted for 100% width (fluid layout).Ĭlearly, 550-650px email newsletter width was the undisputed champion of the poll. There have been instances of wider designs lately, but you should keep it under 700px, just to be on the safe side.Ĭampaign Monitor held a simple reader poll to determine the maximum width that designers prefer using for email newsletter design. Below you can see the results:Īccording to their votes, 74% of web designers prefer using 550-650px as their maximum email newsletter width. It is accepted that the standard width for most emails is around 600-650 pixels. Today we will take a look at some of the best design practices for email newsletters that will help you out when you’re creating your own. However, when designing a newsletter, there are certain requirements imposed by email clients and mobile apps that you need to keep in mind. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high productionĮmail newsletters play a crucial part in email marketing, because are cost effective, easy to edit and they help increase the brand awareness. Read your campaign out loud to yourself, then send a test to a coworker for a second look.Best Design Practices for Email Newsletters Reading Time: 5 minutesĮmail marketing is an efficient way to stay connected with your clients while also promoting your products and services, which is why it’s one of the most important tools in the business industry. Use the preview mode to begin, and run an Inbox Inspection to see your newsletter in different email clients. For example, users who developed custom integrations are more likely to understand and appreciate direct, technical terms. Once you've selected an audience, adjust the language to fit their needs. Segment your list to find a particular audience that’s likely to react. It’s exciting to send to millions of users at once, but it’s doubtful that every subscriber is interested in every topic. Include an alt tag to describe the information in the image for people who aren’t able to see it. Some email clients disable images by default. Limit links to the most important resources to focus your call to action and prevent errant taps on smaller screens. More than 50 percent of emails are read on a mobile device. You can add a button or include a text link in the closing paragraph. Link to a blog post, event registration, purchase page, or signup page. Make the reader's next step obvious, and close each campaign with a call to action. Put the most important information first. Most readers will be scanning your emails or viewing them on a small screen. When sending an email newsletter from Mailchimp, use the 3rd person “we.” When sending a newsletter as an individual, use the 1st person. Include an unsubscribe link, mailing address, and permission reminder in the footer of each newsletter. ![]() FooterĪll campaigns follow CAN-SPAM rules. Whether you’re asking people to buy something, read something, share something, or respond to something, offer a clear direction to close your message so readers know what to do next. Write with a clear purpose, and connect each paragraph to your main idea. ![]() Provide the info readers need when they’re deciding if they should open. The top line of your campaign appears beside each subject line in the inbox. (Note that this is different from a headline, which you may want to include in the campaign itself.) Preheader text Subject lines should be in sentence case. There's no perfect length, but some email clients display only the first words. It identifies the sender in the recipient's inbox. This is usually the company or team’s name. Make sure they’re all in place before clicking send: From name Consider all elementsĮvery email newsletter is made up of the following elements. System alerts about changes to functionality or scheduled maintenanceĮmail newsletters generally follow the style points outlined in the Voice and tone and Grammar and mechanics sections.Event invitations and information about online courses.Automated series (Getting Started with Mailchimp). ![]() Tips for getting the most out of existing products and features.Here are the most common types of content we send by email: Our email newsletters help empower and inform Mailchimp users. But as devices shrink and the inbox evolves, our oldest tip is still the most important: Only send when you have something to say. We send a lot of email ourselves, and we follow our own best practices to set an example for users. ![]()
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